We all need to RESPECT Creativity

As one of the most innovative companies in recent years, Apple does not fit any of the traditional criteria for innovation. It does not invest large amounts of money into research and development, nor does it have a formal innovation funnel. Instead, it produces a small number of innovative products. The social dynamics leading to Apple-style innovation, including serendipity, connection, discovery, networking and play, are more typical of a college campus than a big corporation. According to a 2010 IBM survey of 1500 CEOs, creativity ranks among the most valuable management skills in the contemporary business environment. It has become something to train for and an accessible skill.P

The work of Teresa Amabile of Stanford University in the 1980s revealed that creativity has a social context. People in different career fields interpret the ability for original thought by different criteria, making domain knowledge a prerequisite for creative innovation.

Cognitive psychology theories about the mental processes of creative people produced psychologist Mihaly Csikszentmihalyi’s idea of “flow”–a distinctive, cognitive state of mind people enter when they create. The elements of flow include:

*Absent sense of time

*Extraordinary focus

*Feeling of great confidence

*Intrinsic motivation

*Absent fear, hunger, and fatigue

*Joy or rapture

In the 1990s, brain imagery technology showed psychologists images of brain functions while people were creating. It debunked the belief that creativity is exclusive to the right brain. In fact, during a creative task, a person’s entire brain is involved.

The best way to decode creativity is to learn from creative individuals and organizations. In Florence, Italy, during the Renaissance, Leonardo da Vinci, Raphael, Botticelli, and Donatello were at the forefront of a group of great painters who frequently collaborated in a society highly appreciative of their work. The super creativity of this group of masters was largely due to the social and cultural context in which they were working.

Three elements are essential to creative teams:

  1. Trust
  2. Familiarity with each other
  3. Shared commitment to similar goals

If cognitive psychology and neuroscience have shown that individuals have the ability to be creative, then a sociocultural approach demonstrates how to act within groups to foster creativity. Rather than search for a specific spot in the brain where an individual’s creativity originates, people should team up with others to multiply their creative abilities.

Creative intelligence exists across several disciplines and in all spheres of life. It is a social activity that grows through collaboration and sharing. With the rise of social media networking, corporations, schools, hospitals, and all other large organizations must adapt to social technology or be phased out.

Facing an uncertain future, people must be innovative and agile. They must seek ways to create things that change their lives. Five competencies are essential to this endeavor:

1. Knowledge mining to discover what is meaningful to themselves and others.

2. Framing, a lens that helps people focus and adapt to changing situations.

3. Playing to open up creativity, free people from rules, and find new ways to solve challenges.

4. Making products locally.

5. Pivoting to bridge the gap between innovation and creation.

People using creative intelligence are building a new business model called Indie Capitalism. It is free of many of capitalism’s traditional constraints, and it is a social system that is local rather than international.

Creativity is not a lightning bolt, but a light bulb. It can be common and routine. It is a means of expressing humanity and the uniquely human ability to create, connect, and inspire.


  1. Amazing thought!

    Humans are social animals. We need to connect with other humans to share our thoughts. so when they start developing trust, they start sharing. This in turn, gives way to creativity and together they can create amazing ideas.


  2. Yes we all should need to respect Creativity, because we are in 3rd World generation and in this generation if you want to be a successful person weather it can be as an entrepreneur or a successful position in your job. In this word people thinks to do the smart work rather than the hard work. You should be much more creative with your ideas, your thoughts and your certain action. It can easily help you out to achieve your goal in any way. I agree theoretical knowledge always gives you the way to become successful person in your life but creativity gives you chance to become different from all the successful person.


  3. For creativity:-
    1.Trust is the essential need .
    2.It is good to experience things rather than blaming for not doing them.
    3. Love your thinking and always wear a thinking cap as you never know what clicks.
    4.Keep your Imagination as a good believe and don’t settle.
    5.Stay hungry,Stay foolish.


  4. An excellent article. Creativity in means of creative intelligence is something which on today’s date is becoming a lost art and needs to be emphasized upon be it in personal, social or intellectual level. A lot of thought needs to be given to groom today’s generation in the art of creativity for the uplift of our cultures and future generations.


  5. For Creativity :-
    1.Trust is the essential need ,whether within you or your peers to implement good ideas.
    2.It is good to experience things rather than blaming for not doing them.
    3.Love your thinking and always wear a thinking cap as you never know what clicks.
    4.Keep your Imagination as a good believe and don’t settle.
    5.Stay Hungry, Stay Foolish



  6. It is wrong thinking that creativity is inhabit in people. Also it can not learn immediately rather people can learn from different sources e.g. People who has done new initiate, Social and cultural context.

    People should discuss about new ideas and should think that how he can implement and for this can discuss to other people in the organisation/can take help of social networking etc.

    For creativity some disciplinary should be there:

    Should be committed with the goals.
    Frame work should be there to achieve the goals.
    Practical for creativity
    Knowledge gain as much as possible from different sources.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.