The concept of an adaptive business transformation that companies must undergo to handle the complex challenges traditional plan-and-execute strategies can no longer address. He makes the case that leadership must systematically implement four powerful design principles to drive the adaptive business model needed for companies to thrive in today’s complex, networked world. Companies must:

  • Embed sense-and-response capabilities within normal plan-and-execute processes.
  • Adopt strategies that promote collaborative action among network partners.
  • Value and nurture organizational learning.
  • Deploy technologies that enable intelligent adjustment to major environmental shifts.